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Ed. 26 · AUG

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About SASSYX

Wear it. Scan it. Unlock it.

SASSYX is a unisex lifestyle brand and connected customer platform. It brings products, physical membership cards, rewards, limited experiences and approved partnerships into one easy-to-understand ecosystem.

A broader lifestyle brand

SASSYX is not only clothing

The platform is structured to support a varied lifestyle catalogue while keeping one consistent brand and customer journey.

Wear

Unisex clothing, accessories and limited tagged collections.

Move

Fitness, training and active lifestyle products.

Live

Wellness, fragrance, home and everyday lifestyle products.

Unlock

Physical cards, rewards and connected customer experiences.

Brand direction

Modern, friendly and inclusive

Unisex identity

SASSYX uses inclusive silhouettes, sizing, styling and marketing unless a product has a genuine specific requirement.

Premium without distance

The visual language is polished and exciting while remaining welcoming, practical and easy to understand.

Europe and Asia ready

The name, visual system and platform direction are being developed for international growth and professional localisation.

The SASSYX ecosystem

Connected, but clearly separated

1Public store

Visitors discover products and create normal customer accounts.

2SASSYX CLUB

Enabled Founder and Member programmes add different paid benefits.

3Rewards

Approved points, discounts and referral benefits follow real activity.

4Partnerships

Verified organisations can apply for agreement-controlled business roles.

Shop · Aspire · Socialize · Surprise · Yield · Xplore

Discover your place in SASSYX.

Start as a customer, explore the products and choose only the optional experiences that suit you.